At Max Piccinini, our goal is to help you become the best version of yourself. Your well-being is our business and our priority, and this also applies to the protection of the personal data you share with us.

This Privacy Policy (hereinafter referred to as the “Policy”) outlines how Max Piccinini enterprises collect and process your personal data and how you can exercise your rights in relation to this data.

The entity under the authority of which your personal data is processed is MAX PICCININI COACHING DMCC company, operating under the trade name Max Piccinini, having its place of business at Unit No: 3O-OO-D1-12, Jewellery & Gemplex 3, Plot No : DMCC-PH2-J&GPlexS, Jewellery & Gemplex, Dubai, United Arab Emirates. Any mention of “Max Piccinini”, “we” or “us” in this Policy refers to this company.

1 – Our commitment to privacy protection

We take all appropriate measures to ensure that we protect your personal data in accordance with law and aim to be transparent in the practices we put in place, recognizing how important this is to you.

We are therefore committed to respecting the following principles:

you are under no obligation to provide us with your personal data that we may request from you. However, if you decide not to provide us with certain data, we may not be able to provide certain services or deliver certain products wholly or in the most optimized fashion;

we collect and process your data only for the purposes that are described in this Policy or for specific purposes that we have informed you about and/or for which we have received your consent;

we adopt the principle of minimizing the collection of personal data: that is to say, collect and process  personal data strictly necessary for the purposes envisaged and which you are aware of;

we aim to keep your personal data as accurate and up-to-date as possible;

if your personal data stored with us is no longer required for our processing purposes, and no legal obligation is imposed upon us for the maintenance of such data, we will do everything in our power to delete or anonymize such data.

your personal data is only shared and disclosed in accordance with the principles set out in this Policy.

2 – The data we collect

We aim to provide you with the best possible experience when using Max Piccinini products and services. The data we collect and process helps us deliver and improve our services, and to provide you with regular support and personalized recommendations of products, services and promotions.

The personal data we collect varies depending on the purpose of the collection and the service or product we provide to you. Generally, we may need to directly collect the following categories of personal data:

personal contact details, such as your last name, first name, e-mail address, postal address and telephone number;

identifiers used to access your online account, namely the username and password;

communication with us, which may include details of conversations that have taken place through chat, quality control, consumer service and/or consumer advice;

demographic information, such as your age, gender and lifestyle preferences (including but not limited to your favorite products and your interest in them);

browsing history, such as the pages you have visited, the date of the visit, your location during the visit, or the IP address;

payment information for purchases made on one of our websites. Payment information is typically your name, address and payment data, such as your payment card details or bank account number;

information about third parties, such as personal data related to members of your family as provided to us directly by you;

We may also indirectly collect personal data about you on social networks, third-party websites or applications promoting our products, when you interact with content relating to our products and services, for example when you click, share or comment on such content.

3 – On what basis and why we collect and process your data

We collect your personal data in order to provide you with the best experience online and during our seminars as well as to ensure the quality of our products and services. In particular, we may collect, hold, use and disclose your personal data for the following purposes:

to process your payments if you purchase our products or register for a seminar, to keep you informed of the status of your order, answer your questions and inquiries, and evaluate and process complaints;

to process and respond to your requests for information, sent by email, via telephone, or through our websites;

to develop and improve our products, services, communication methods and the functionality of our websites and/or applications;

to communicate information to you and to manage your registration and/or subscription to our newsletter service or any other communications services;

to better understand and assess the points of interest and desires of consumers as well as changes in their needs, with a view to improving our websites and/or applications, our products and services and/or developing new products and services;

to provide you with personalized products and tailored communications and to recommend products to you based on your consumer needs.

Where necessary, we will seek your consent to process your personal data. If you have given your consent for the processing activities of your personal data, it is your right to withdraw that consent at any time.

We may also have a legitimate need to process your personal data in conjunction with the execution or follow-up of an order that you have placed with us, to ensure the security of our events and our IT systems, or to satisfy legal or regulatory obligations.

4 – Who has access to your personal data and where are they stored?

Your personal data is stored on secure servers and can only be accessed by authorized Max Piccinini personnel for the purposes described in this Policy.

We share data with external providers only when and to the extent necessary to fulfill your orders and queries or to improve the quality and accessibility of our services. For example, we will provide your address information to our shipping department, so that they can deliver a physical order, or your email address to the operator of our websites, so that you can access your orders online.

The service providers we have selected supply guaranteed solutions that comply with the UAE on personal data, in particular by putting in place technical and organizational measures to ensure that personal data is kept in a secure manner during the period necessary for the exercise of the purposes pursued.

When your personal data is processed by our service providers outside the UAE, we will do everything to ensure that this international transfer of data benefits from an adequate level of security. Thus, we make sure that:

clauses validated by the UAE are inserted into the contracts with our service providers certifying that the levels of security required by current regulations are respected;

we obtain certifications issued for our service providers by supervisory authorities attesting that they process personal data in accordance with UAE regulations.

You can obtain a list of the categories of service providers with whom we work and the type of data we share with them by sending an email to

Your personal data will not be shared or disclosed for purposes other than those described in this Policy. We may, however, transmit your data for other purposes in cases where they are required by law and/or government authorities.

5 – How is the security of your personal data ensured?

We take care to ensure the protection, security and confidentiality of your personal data by technical and organizational measures, including and in particular all websites we have direct control on and prevent them from being altered, damaged, destroyed or disclosed to unauthorized third parties. In all case, we use access controls, firewalls and secure servers, and we encrypt your personal data.

Although we take reasonable steps to protect your personal data, no transmission or storage technology is completely infallible. In accordance with applicable UAE regulations, in the event of a proven breach of security around personal data that may jeopardize the rights and freedoms of the persons concerned, we undertake to communicate all such incidences to the competent supervisory authority and, when this is required by law, to the persons concerned.

6 – How long is your personal data kept?

Your personal data is kept for the duration of the product and/or service that you have subscribed to with Max Piccinini, or when you show a continued interest in our marketing campaigns, and/or products and services and/or by opening or reading our posts and messages such as e-mails.

Your data can be deleted beyond a period of inactivity of more than 6 months or when you expressly request it.

7 – Cookies and other technology

Through the use of cookies and other technologies, we may also automatically collect personal data about you. This can happen when you visit our websites or third-party websites, you access online marketing offers or use our mobile or third-party applications.

The information collected may in particular include information about your device’s browser and the operating system you are using; the IP address of the device you are using and its location; those of our internet pages that you consult; or the links you click on while interacting with our services.

We only use cookies to compile audience statistics and to offer you products and services that may be of interest to you on our websites.

More information on this subject can be found in our Cookie Policy.

8 – What are your rights and how can you exercise them?

Subject to the limits imposed by law, and in particular our legitimate interest in processing your personal data in order to fulfill your orders or to comply with legal obligations, you have the following rights with regards to your personal data:

  •     the right to information about the processing of your personal data;
  •     the right to access your personal data and the conditions for its processing;
  •     the right to rectify your personal data to bring it up to date;
  •     the right to ask for the removal of your personal data;
  •     the right to limit the processing of your personal data;
  •     the right to withdraw your consent to the processing of personal data in the future;
  •     the right to file a complaint with a supervisory authority if you believe that your rights are not being respected.

For any questions relating to this Policy and/or to exercise your rights as described above, you can send an e-mail to Max Piccinini undertakes to respond to you as soon as possible, and in any event, within one month of receiving your request.

This Policy was last updated on March 01, 2020.